• 微博
  • 微信微信二维码

广东省人民政府首页  >  要闻动态  >  广东要闻

口子窖】八成营收来自省内,徽酒口子窖如何突出重围?

来源: 南方日报网络版     时间: 2019年10月19日 12:08:37
【字体:

龙虎和群主靠什么赚钱平台直属招商客服QQ/微信【570824522】最高返水100反9快,【在线开户网址um698.com】龙虎和龙虎1赔2.211合1赔9.95,定位胆1赔9.95腾讯5,10分欢乐生肖,,最高赔率,正规信誉大平台平台24h提供注册及登录。口子窖】八成营收来自省内,徽酒口子窖如何突出重围?

专访泰拳世界冠军郭冬旺:我从来不挑对手,渴望对决播求雅桑克莱 美元小幅回落 黄金V型反弹多头获喘息之机 场均14+11悍将喷完詹姆斯 又告诫小朋友:烧了杜兰特的球衣 伍兹上世纪用过的卡梅隆推杆将拍卖 2.5万美元起拍 美元再现“闪跌”黄金大举反弹 特朗普“力挺”美元多头却无动于衷 伍兹创其大满贯末轮最低杆 赛事收视率创09年后新高 前莱德杯队长直言罗里日渐平庸 无法匹敌世界前三 刘湘豪言必胜日本新秀 目标冠军已经做好了准备 NBA历史被盖率最低5名球员,詹姆斯痛盖两人,一人却吊打詹皇 亚运在际张培萌却七夕前公开恋情,原来对方是她,怪不得这么心急 国家统计局局长宁吉回应当前中国经济热点问题 2018象甲 | 第11轮精彩对局 苗利明执红先负刘子健 2018象甲 | 第11轮比赛成绩表 FIFA最新排名,法国第一德国暴跌,国足欲提升排名还得学习俄罗斯 踢了两场小组赛,权健不用太担心刘奕鸣的体能问题了……

(而)(对)(于)(安)(徽)(区)(域)(名)(酒)(,这)(一)(轮)(消)(费)(升)(级)(的)(红)(利)(主)(要)(体)(现)(在)(次)(高)(端)(市)(场)(的)(快)(速)(放)(量)(。
东)(北)(证)(券)(研)(报)(指)(出)(,口)(子)(窖)(核)(心)(单)(品)(口)(子)(窖)(五)(年)(、六)(年)(上)(市)(伊)(始)(即)(定)(位)(于)(中)(高)(档)(市)(场)(,后)(续)(经)(过)(数)(次)(提)(价)(,逐)(步)(成)(为)(省)(内)(100-150元)(价)(位)(段)(的)(代)(表)(品)(牌)(。
口)(子)(窖)(相)(关)(数)(据)(显)(示)(,其)(高)(档)(白)(酒)(上)(半)(年)(销)(售)(收)(入)(20.43亿)(元)(,占)(比)(超)(过)(95%,且)(相)(对)(于)(2017年)(同)(期)(上)(涨)(27.38%。
在)(中)(低)(档)(白)(酒)(上)(,口)(子)(窖)(销)(售)(额)(相)(较)(于)(以)(往)(都)(有)(所)(下)(降)(,其)(中)(2018年)(上)(半)(年)(口)(子)(窖)(低)(档)(白)(酒)(销)(售)(收)(入)(较)(去)(年)(同)(期)(下)(降)(21.89%,可)(见)(口)(子)(窖)(在)(战)(略)(布)(局)(上)(有)(意)(缩)(减)(中)(低)(档)(产)(品)(,进)(而)(拉)(升)(高)(端)(产)(品)(比)(例)(。
而)(参)(照)(江)(苏)(市)(场)(,东)(方)(证)(券)(判)(断)(徽)(酒)(主)(流)(价)(格)(带)(有)(望)(在)(未)(来)(3到)(4年)(提)(升)(至)(300元)(,届)(时)(口)(子)(窖)(的)(十)(年)(、二)(十)(年)(系)(列)(产)(品)(将)(贡)(献)(新)(的)(业)(绩)(增)(长)(点)(。
省)(内)(销)(售)(占)(8成)(以)(上)(面)(临)(古)(井)(贡)(酒)(、迎)(驾)(贡)(酒)(前)(后)(夹)(击)(
数)(据)(显)(示)(,口)(子)(窖)(1-6月)(公)(司)(安)(徽)(省)(内)(实)(现)(营)(业)(收)(入)(17.63亿)(元)(,同)(比)(增)(长)(22.91%,上)(半)(年)(省)(内)(收)(入)(占)(比)(达)(82.65%。
口)(子)(窖)(也)(在)(开)(拓)(省)(外)(市)(场)(。口)(子)(窖)(2018年)(半)(年)(报)(显)(示)(,同)(比)(增)(长)(33.39%,增)(长)(率)(为)(去)(年)(同)(期)(三)(倍)(,销)(售)(占)(比)(达)(到)(17.35%。
蔡)(学)(飞)(提)(到)(,口)(子)(窖)(鼓)(励)(省)(内)(龙)(头)(经)(销)(商)(外)(拓)(市)(场)(,在)(省)(内)(市)(场)(饱)(和)(的)(情)(况)(下)(,有)(一)(部)(分)(省)(内)(经)(销)(商)(进)(入)(到)(江)(苏)(、山)(东)(市)(场)(,既)(解)(决)(省)(内)(市)(场)(饱)(和)(问)(题)(,也)(解)(决)(省)(内)(龙)(头)(酒)(商)(扩)(张)(问)(题)(。“不)(过)(,虽)(然)(口)(子)(窖)(在)(这)(些)(市)(场)(曾)(经)(热)(销)(过)(,但)(是)(效)(果)(还)(有)(待)(观)(察)(。”
但)(口)(子)(窖)(2018年)(实)(现)(省)(外)(3.7亿)(的)(销)(售)(额)(还)(远)(远)(不)(够)(。从)(目)(前)(口)(子)(窖)(所)(处)(的)(市)(场)(地)(位)(来)(看)(,其)(下)(一)(步)(的)(重)(心)(还)(在)(于)(省)(内)(市)(场)(。口)(子)(窖)(对)(搜)(狐)(酒)(业)(表)(示)(,省)(内)(市)(场)(作)(为)(大)(本)(营)(永)(远)(都)(是)(战)(略)(市)(场)(。公)(司)(将)(通)(过)(经)(销)(商)(公)(司)(化)(管)(理)(、推)(进)(渠)(道)(深)(度)(、加)(强)(高)(档)(产)(品)(的)(市)(场)(运)(作)(等)(措)(施)(深)(耕)(本)(地)(市)(场)(。省)(外)(市)(场)(依)(然)(采)(取)(重)(点)(市)(场)(重)(点)(运)(作)(的)(方)(针)(。
在)(省)(内)(市)(场)(,口)(子)(窖)(则)(面)(临)(激)(烈)(竞)(争)(。安)(徽)(白)(酒)(市)(场)(容)(量)(较)(大)(,聚)(集)(着)(大)(量)(的)(地)(产)(品)(牌)(和)(外)(来)(品)(牌)(,古)(井)(、口)(子)(、迎)(驾)(贡)(、金)(种)(子)(、宣)(酒)(、高)(炉)(家)(、文)(王)(贡)(这)(七)(大)(主)(要)(本)(土)(品)(牌)(的)(合)(计)(市)(场)(份)(额)(约)(为)(50%。
在)(上)(市)(公)(司)(层)(面)(,口)(子)(窖)(面)(临)(前)(后)(夹)(击)(,2017年)(古)(井)(贡)(酒)(营)(收)(接)(近)(口)(子)(窖)(的)(两)(倍)(,同)(时)(迎)(驾)(贡)(酒)(也)(紧)(跟)(其)(后)(。
同)(时)(,诸)(如)(茅)(台)(、五)(粮)(液)(、洋)(河)(等)(外)(地)(品)(牌)(渠)(道)(下)(沉)(、抢)(占)(区)(域)(市)(场)(,口)(子)(窖)(面)(临)(的)(市)(场)(竞)(争)(日)(趋)(激)(烈)(。
口)(子)(窖)(在)(财)(报)(相)(关)(风)(险)(中)(提)(到)(,公)(司)(的)(主)(导)(产)(品)(面)(临)(更)(为)(激)(烈)(的)(竞)(争)(,若)(公)(司)(品)(牌)(影)(响)(力)(下)(降)(、营)(销)(不)(力)(、产)(品)(不)(能)(满)(足)(市)(场)(需)(求)(,或)(者)(公)(司)(为)(应)(对)(竞)(争)(加)(强)(品)(牌)(推)(广)(和)(市)(场)(宣)(传)(,加)(大)(促)(销)(力)(度)(,导)(致)(营)(销)(费)(用)(大)(幅)(上)(升)(,将)(对)(公)(司)(盈)(利)(能)(力)(产)(生)(影)(响)(。
不)(过)(,相)(对)(于)(古)(井)(贡)(酒)(,口)(子)(窖)(的)(利)(润)(率)(较)(高)(,这)(也)(得)(益)(于)(口)(子)(窖)(部)(分)(市)(场)(费)(用)(由)(经)(销)(商)(分)(担)(,销)(售)(及)(管)(理)(费)(用)(率)(均)(低)(于)(行)(业)(平)(均)(。
股)(东)(信)(息)(显)(示)(,长)(期)(与)(口)(子)(窖)(保)(持)(合)(作)(关)(系)(的)(三)(家)(大)(经)(销)(商)(合)(计)(持)(有)(7.25%股)(份)(,大)(股)(东)(与)(核)(心)(经)(销)(商)(利)(益)(捆)(绑)(,有)(助)(于)(双)(方)(合)(力)(做)(强)(口)(子)(品)(牌)(、做)(大)(市)(场)(规)(模)(。
但)(即)(便)(如)(此)(,2018年)(上)(半)(年)(,口)(子)(窖)(预)(收)(款)(项)(较)(上)(期)(下)(降)(了)(31%,这)(在)(一)(定)(程)(度)(上)(也)(反)(映)(了)(经)(销)(商)(对)(下)(半)(年)(白)(酒)(市)(场)(的)(态)(度)(。
一)(线)(名)(酒)(渠)(道)(下)(沉)(区)(域)(品)(牌)(不)(能)(盲)(目)(全)(国)(化)(
目)(前)(已)(公)(布)(的)(上)(半)(年)(财)(报)(中)(,今)(世)(缘)(、口)(子)(窖)(、老)(白)(干)(、水)(井)(坊)(四)(家)(为)(区)(域)(酒)(企)(虽)(然)(业)(绩)(都)(有)(所)(增)(长)(。
但)(作)(为)(区)(域)(白)(酒)(品)(牌)(,他)(们)(都)(面)(临)(同)(一)(个)(挑)(战)(——茅)(台)(等)(一)(线)(名)(酒)(渠)(道)(下)(沉)(的)(趋)(势)(明)(显)(,茅)(台)(酱)(香)(酒)(系)(列)(主)(打)(的)(就)(是)(300-600元)(的)(次)(高)(端)(市)(场)(。在)(这)(种)(市)(场)(环)(境)(下)(,留)(给)(区)(域)(名)(酒)(的)(时)(间)(并)(不)(多)(。
“每)(一)(个)(企)(业)(在)(发)(展)(的)(过)(程)(中)(都)(会)(形)(成)(各)(自)(的)(优)(势)(。”口)(子)(窖)(表)(示)(,公)(司)(会)(不)(断)(提)(升)(品)(质)(,根)(据)(既)(定)(发)(展)(战)(略)(,踏)(踏)(实)(实)(做)(好)(市)(场)(基)(础)(建)(设)(,做)(好)(消)(费)(者)(培)(育)(与)(巩)(固)(,做)(好)(终)(端)(生)(动)(化)(与)(品)(牌)(推)(广)(工)(作)(。“让)(消)(费)(者)(买)(得)(值)(、乐)(得)(买)(是)(我)(们)(持)(续)(的)(运)(作)(核)(心)(。”
温)(和)(集)(团)(总)(经)(理)(、营)(销)(专)(家)(肖)(竹)(青)(指)(出)(,区)(域)(名)(酒)(争)(夺)(的)(是)(100-300元)(的)(次)(高)(端)(市)(场)(,这)(一)(价)(格)(带)(还)(拥)(有)(缓)(冲)(期)(。而)(面)(对)(一)(线)(名)(酒)(的)(渠)(道)(下)(沉)(,区)(域)(名)(酒)(的)(核)(心)(竞)(争)(力)(在)(于)(性)(比)(较)(优)(势)(和)(地)(方)(政)(府)(的)(支)(持)(力)(度)(与)(主)(动)(性)(。
“根)(植)(于)(本)(地)(的)(前)(置)(性)(投)(入)(和)(快)(速)(反)(应)(是)(茅)(台)(、五)(粮)(液)(等)(国)(家)(一)(线)(名)(酒)(厂)(鞭)(长)(莫)(及)(的)(。未)(来)(区)(域)(名)(酒)(可)(在)(品)(牌)(提)(升)(和)(性)(价)(比)(上)(发)(力)(,用)(大)(众)(酒)(的)(价)(格)(喝)(到)(中)(档)(酒)(的)(品)(质)(,在)(自)(身)(所)(处)(的)(价)(格)(带)(中)(占)(据)(主)(动)(。”肖)(竹)(青)(对)(搜)(狐)(酒)(业)(表)(示)(。
白)(酒)(分)(析)(师)(蔡)(学)(飞)(分)(析)(指)(出)(,消)(费)(升)(级)(对)(区)(域)(酒)(企)(来)(说)(有)(促)(进)(作)(用)(,产)(品)(结)(构)(与)(利)(润)(率)(大)(幅)(提)(升)(,但)(普)(遍)(省)(外)(市)(场)(表)(现)(一)(般)(,效)(率)(较)(低)(,比)(如)(老)(白)(干)(业)(绩)(增)(长)(但)(利)(润)(没)(增)(。
“区)(域)(白)(酒)(两)(极)(化)(明)(显)(,可)(以)(预)(见)(种)(子)(酒)(为)(代)(表)(的)(区)(域)(酒)(企)(依)(然)(在)(下)(滑)(通)(道)(。下)(一)(步)(还)(需)(要)(回)(归)(原)(点)(、回)(归)(本)(土)(、回)(归)(本)(地)(消)(费)(者)(。”蔡)(学)(飞)(说)(道)(。返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
)


相关文章

版权所有:南方新闻网 粤ICP备05070829 网站标识码4400000131
主办:南方新闻网 协办:广东省经济和信息化委员会 承办:南方新闻网
建议使用1024×768分辨率 IE7.0以上版本浏览器